Episode
273
Hiring good workers is tough—but keeping them is even tougher.
On this episode of Profit Tool Belt, Dominic Rubino sits down with Nicole Greer from Build a Vibrant Culture to discuss the biggest reasons contractors lose employees—and the simple fixes that can help you keep your best workers.
In the trades, every lost employee means:
❌ Lost time—Training someone new slows down your business.
❌ Lost money—Recruiting and onboarding cost more than keeping good workers.
❌ Lost momentum—A high turnover rate affects team morale and productivity.
Nicole shares practical, no-BS strategies for retaining workers, including:
✔️ Hire Proactively – Always be on the lookout for A-players, even when you’re not hiring.
✔️ Coach ‘Em Up or Coach ‘Em Out – If someone isn’t performing, either train them up or let them go.
✔️ Set Clear Expectations – If you’re not communicating what you expect, you’re setting yourself up for failure.
✔️ Celebrate Wins & Show Appreciation – Employees don’t just work for money. They want to feel valued.
If you’re losing employees, it’s not just because of the labor shortage. It’s time to take a hard look at your leadership, your company culture, and how you treat your team.
Guest: Nicole Greer | Site | YouTube Channel
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